Hola! I'm Ricardo.
I help tech brands feel human.
Technology is complex and abstract by default. I'm a senior motion designer who gives it a pulse, character, motion and feeling wherever people meet it: in the product, in the brand, and on the stage.
CISCO - MICROSOFT - PLAYSTATION - MCLAREN - SUPERCELL - REMITLY - DRUVA - BET AWARDS
-
CISCO - MICROSOFT - PLAYSTATION - MCLAREN - SUPERCELL - REMITLY - DRUVA - BET AWARDS -
The hardest things to sell are the ones people can't see.
Software, code, AI, data, infrastructure… powerful in the product, invisible on the screen. My job is to give the invisible a character, so the user or audience doesn't just understand the technology. They feel something about it.
In the product.
Product launches, UX motion, making the interface itself tell the story.
Other times, stories are larger than life.
For concerts, events or live activations, I design visuals that transform stages into immersive experiences. From live screens to experiential moments, I create stage visuals that amplify the energy in the room and stay with your audience long after the lights fade.
Other times, stories are larger than life.
For concerts, events or live activations, I design visuals that transform stages into immersive experiences. From live screens to experiential moments, I create stage visuals that amplify the energy in the room and stay with your audience long after the lights fade.
And sometimes, stories unfold through people.
I craft branded and documentary films that capture real emotion and bring your story closer to your audience. From concept and direction to shooting and editing, I shape films that reveal the human side of ideas. I also work as DP, bringing patience and craft to stories that take time to unfold.
How I work.
Every project begins with listening. Understanding not just what you want, but what’s truly needed. From there, we distill the core into a concept and bring it to life in motion, exploring, refining and iterating together until it feels right. Clean renders, clear communication and an on-time handoff.
I put people first, shaping simple and honest ideas with clarity, always letting the message guide the craft.
Completed projects for:
Latest stories: @iam.ric.serrano
Alongside my client work, I create personal projects that explore presence, creativity and the human experience. These are experiments, visual poems, or self-initiated films that allow me to test ideas, follow intuition and build spaces for reflection.
