I was brought on to develop the complete motion graphics toolkit for Stanley’s Global Celebration, an internal event that honored employee contributions worldwide and celebrated the theme of YOU x Stanley. This meant designing a flexible visual system that felt expansive, human, multicultural, and energetic.
The creative direction called for graphics that reflected inclusivity and diversity, while also feeling modern and uplifting. The concept of "YOU" was central, with animations showcasing names, languages, and locations across the world. A vibrant visual system for a global, people-first event.
I began with a mind map to explore directions before locking in a style. This gave me freedom to experiment with shapes, motion and rhythm. I leaned into rounded shapes and fluid transitions (which felt warmer and more approachable) and built a motion system that could scale across content types.
This project was about more than just clean motion, it was about creating a sense of belonging and appreciation. I really enjoyed working at the intersection of design, culture and gratitude. The final toolkit provided a cohesive, lively look that brought the event to life across every segment.
Role:
Motion Designer & AnimatorTools: Adobe Photoshop and After EffectsClient: Stanley (via Touch)Deliverables:
General Graphics Package1 x Event Logo Lock-Up (“YOU” cycles through multiple languages)1 x :01 Transition1 x :02 Transition2 Animated Background LoopsAwards Graphics PackageAward Winner Stat Template (photo, name, department, location)Framing/Mortise for speaker videosCallout graphic templatesLower Thirds for manager segmentsQR code background