Three projects for Druva during their rebrand, each one leading to the next, finding out how their new brand should feel and move.
A slideshow, rebuilt as a system.
The team needed a loop video out of a dense PowerPoint, fast. Instead of just animating slides, I told them to rethink it, re-chapter the deck, cut each slide to the one beat that mattered. I mapped it against the brand first, then built three abstract 3D backgrounds in frosted glass so it never felt repetitive, and assembled the whole thing as a system in After Effects: quick to render and easy to change last minute. It worked so well they had me build a second one for the next event.
Motion as a heartbeat.
The new identity looked great but had never actually moved. So I gave it a pulse, snappy, fast, always working quietly in the background.I animated, composited and shaped the sound and rhythm, working super close with the team to dial in how the brand should feel. It lives on their site now.
Keeping it consistent.
I took their Figma designs and expanded them in After Effects with more elements, more depth. By then we knew how the brand moved, so the job was keeping everything new consistent with it, so it all felt like one brand.
One project turned into three. What started as just an exploration somehow became the way the whole brand moves. And to be honest, that's the kind of thing I love the most, when a team keeps coming back to you with the next thing. Because that's when it really flows, when the best work just kind of happens quietly, behind the scenes, which is where I like to be anyway… Grateful to Alex and the whole team for trusting me with it.
ROLE
3D, Motion & SFX.
DRUVA
Alex Vlacos (Media/Video Producer) · Sami Keinänen (Creative Director) · Dana Klumb (Design)
TOOLS
Figma · Photoshop · Illustrator · After Effects · Cinema 4D / Redshift · Premiere