Inside
the Build
A short documentary built around one specific problem your company set out to solve, and the people who cared enough to keep pushing on it.
Inside the Build is a 4 to 6 minute short documentary built around one specific problem your company set out to solve. Not your full company story. Not a product demo. Not a traditional corporate video.
The film focuses on one clear tension: the friction that sparked the work, the thinking behind the solution, and the people who made it real. We define that story together first. Then I film your team in the environment where the work actually happens and shape the piece into a grounded, human film that can live on your site, around a launch, in recruiting, or in a deck.
Every project begins with listening. Understanding not just what you want to say, but what story is actually worth telling. From there, we define the focus together and I shape the piece around that one thing, exploring and refining until it feels right.
My background is in documentary filmmaking, motion design, and brand storytelling. That mix lets me keep the film grounded in real people while also bringing the product into the frame naturally. Your actual UI appears on screen for a few seconds, not as a demo, but as a visual anchor that connects the human story to what you've built. Depending on scope, I bring in editors and additional crew. I direct, you get the right team for the job.
The human story is the same whether the subject is a restaurant, a campaign, or a data platform. The friction, the people, the decision to keep going. That part doesn't change. These three films show what that looks like in practice.
Everything is built into the process from the start. No hidden costs for additional cuts or file formats.
Starting at $8,000. Most projects land between $8,000 and $14,000 depending on shoot days, travel, and post-production scope.
Once I understand the story, the team, and what makes the most sense for the piece, I put together a clear quote with no hidden add-ons. Bay Area shoots are included in the base rate. Travel outside the Bay Area is billed at cost.
I've spent years making things move: motion graphics, stage visuals, brand films, design systems. But what keeps pulling me back is something simpler. People, and the stories behind what they're trying to make happen.
A lot of companies are full of people who became deeply invested in solving something specific. They saw a friction point, stayed with it, and kept building around it. That story is worth telling. And often, it doesn't get told in a way that feels human enough, because most formats try to explain everything at once instead of following one real thread.
The film I made for Andy in Ojai wasn't political. It was a portrait, filmed in his home, his garage, something personal. Nothing staged. The goal was simply to reveal who he was (and he is the Major oj Ojai now!). That same instinct is what I bring here. I put people first, shaping simple and honest ideas with clarity, always letting the message guide the craft.
Watch: Andy for Ojai ↗a conversation.
A chance to see whether there's something here, whether the fit feels right, and what story might be worth following.
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