I built the motion language behind three of Remitly's quarterly reels, turning a newly public fintech's numbers into stories its investors and its whole team could actually feel.
The producer handed me a hand-drawn storyboard. There was no visual language for any of it yet, so I built one: the type system, the way the product and notification bubbles move, the global send-map, the bento box that turns a balance sheet into something you can read in a few seconds and the UI animation itself, working from Remitly's Figma files to bring the real product screens to life.
For the next quarter we had more time, so I evolved the language instead of starting over. A more mature system, more polished 2.5D and new products to visualize. Each quarter also meant more UI animation: translating the product's Figma files into After Effects and animating real app flows (sends, notifications, balances) so the interface felt alive inside the story. At one point they wanted something fun, so I animated the UI literally falling apart, piece by piece. By the year-end cut it wasn't three videos anymore. It was a motion system.
Oh, and sharing some UI explorations that didn't make the cut. Here you can see more clearly how I looked for ways to emphasize specific features, testing angles, scale, and motion until we found the right one.
The work landed really well. Each quarter came with more budget than the last as the team's trust grew, until what began as an internal project became Remitly's first NASDAQ Investor Day video, and screened at its 4,000 workforce all-hands.
ROLE
Motion Design & Animation.
PRODUCTION COMPANY
Smiley Face Films.
TOOLS
Figma · Photoshop · Illustrator · After Effects · Cinema 4D / Redshift · Premiere