Mocean brought me in to help build a partnership sizzle celebrating the impact of the Coca-Cola × Marvel collaboration, a piece carrying the numbers, headlines, and highlights of the campaign. My job was the connective tissue: an intro, transitions, content frames, and backgrounds that could hold all of that together and still feel like it belonged to both worlds.
It started, like always, with style frames. Marvel's 3D universe was already there and honestly beautiful, so instead of competing with it I built around it. 3D frames that could carry the content, with particles adding depth behind everything. And the color was never a debate, red ran everything.
My first instinct was to build those particles out of the Marvel characters themselves, but it tipped the whole thing too far into Marvel. So I kept distorting them until you couldn't recognize anyone anymore and that abstraction became the background language the client ended up loving.
The project moved super fast and I ended up creating 62 assets in a week. Intros, transitions, frames, backgrounds, etc… Honestly, so grateful to have played in a collaboration between two brands this huge. Thank you Mocean for trusting me with it.
Role
Motion design & animation
Creative Agency
Mocean LA